In the week leading up to the July 17th release of his latest album, “Life Is Good,” Nas has been quite busy. Here’s a brief summary of his promotional schedule leading up to the launch of this 10th studio album:
July 11, 2012: Nas performs at the 2012 ESPY Awards at Nokia Theatre L.A. Live honoring the standouts in sports over the past year. Escobar served as the musical guest of honor at ESPN’s annual awards ceremony including special guests such as Eli Manning, Justin Tuck, Steve Nash, and Tim Tebow. In between segments Nas performed verses from “The Don” and “Nasty.” He also performed his unreleased single at the time, “Summer on Smash,” alongside the track’s producer Swizz Beatz.
July 16, 2012: Nas performs “Daughters” on “Late Night With David Letterman” at the Ed Sullivan Theater. During David Letterman’s introduction of God’s Son he holds up the vinyl copy of “Life Is Good” (as seen above).
July 16, 2012: After leaving Letterman, Nas headed over to Bagatelle to host the 2012 Moet Rose Lounge Series with guest DJ Q-Tip. The event series featured a private intimate sit-down dinner followed by a private party. Special guests included Jay-Z, Busta Rhymes, Tyson Beckford, Swizz Beatz, Anthony Hamilton, Hot 97’s Angie Martinez, and BET’s Stephen Hill. Representatives from Moet & Chandon USA were also in attendance and stated how excited they were to partner with Nas.
“As the ultimate champagne of celebration, Moet & Chandon is very proud to be hosting and toasting Nas’ Life is Good album release,” said Keith Howard, Moet & Chandon Brand Director. “The Moet Rose Lounge events are always about acknowledging success and accomplishment and we are so pleased to be hosting a dinner and after-party this year for honoree and hip-hop icon Nasir ‘Nas’ Jones.”
July 16, 2012: Nas visits Hot 97 to speak with Funkmaster Flex about “Life Is Good.” During the interview Nas talks about how Kelis reacted to his use of her wedding dress on the album cover.
July 17, 2012: Nas makes a surprise visit at Rucker Park to thank the fans for their support over the years and to announce that this was the 10-year anniversary of the filming of his landmark “Made You Look” video at the historic basketball court.
July 17, 2012: Nas and Jungle attend Tali Gore’s birthday celebration at Greenhouse. God’s Son interacts with fans as tracks from “Life Is Good” play throughout the night.
July 17, 2012: Nas appears on “The Colbert Report” to perform “Daughters” and “The Don” where he incorporates Stephen Colbert’s name in the song. Nas also sits down with Colbert for a brief interview and answers questions about the album, when he hopes to retire, and why he chose to use his ex-wife’s wedding dress on the album cover. Nas responded by saying, “In the house that we had together when she took her stuff out that part of the dress was in the closet by itself and it bothered me a lot. For some reason, while I was making this album I wanted to talk about the divorce a little bit and it just wound up there man.” Colbert also holds up the “Life Is Good” CD during their discussion and raises the LP copy while introducing his performance.
July 17, 2012: Nas performed at Tammany Hall. Swizz Beatz joined Nas for “Summer on Smash,” but the surprise of the night was his Firm partner AZ who performed “Phone Tap,” “Affirmative Action,” “Life’s a Bitch,” and “Mo’ Money, Mo’ Murder” with him.
July 18, 2012: Nas held an exclusive album release event for his fans at the MLBFanCave at the corner of 4th and Broadway. He ran through tracks from “Life Is Good” as well as his classic records. Keeping with the MLB-theme, Nas paid homage to his native Queens by rocking a custom New York Mets jersey with his last name Jones on the back.
July 18, 2012: Nas does a meet and greet with fans at the Beats by Dre store in New York City. An exclusive pair of Nas headphones is put on display at the store.
July 18, 2012. VH1 re-airs its “Behind the Music” episode featuring Nas. The show made its debut on the network on Thursday, April 26. It was the first time that fans heard Nas talk publicly about his nasty divorce, his confrontation with Tupac Shakur, his feud and newfound friendship with Jay-Z, and coping with the loss of his mother and his childhood friend Willie “Ill Will” Graham. In the bonus clips available only at VH1.com Nas talks about his mother’s resistance to leaving Queensbridge Housing projects after he became a rap superstar.