HEAVY ROTATION: RELL FT. JAY-Z – “LOVE FOR FREE”

by The Launch Writer in HEAVY ROTATION, The Launch Magazine on November 17, 2012

IN THE VAULT: Dame Dash doesn’t miss the old Roc-A-Fella days but everyone else does. Back in 1998, Jay-Z was at a crossroads in his career as he already released his “Reasonable Doubt” debut but didn’t garner the same attention after its follow-up, “In My Lifetime: Vol. 1,” failed to meet the expectations of his label. After Def Jam began to have their doubts, Jigga and Dash decided to release their own independent film, “Streets Is Watching,” that showed Hova hustling in Marcy Projects and also provided rare music videos that showcased his wealth long before he had a record deal in place. The soundtrack featured S. Carter’s memorable collaborations with Rell and Christion and proved his unique ability to select R&B talent for his roster long before Neyo or Rihanna were an option. It’s been more than 15 years since this song was released but Rell has yet to tell his story about his role with the Roc and his later departure. All we have is a glimpse of his potential.