“I just felt like there was no need for me to say anything, because everyone was crucifying me and going crazy,” said Blige on Hot 97 of the Burger King commercial that was released three months ago then quickly removed after criticism of being racist and tasteless in her promotion of their new chicken wrap. “I pulled back and watched everyone and everything, [because] it’s just something that I thought would’ve been a great branding opportunity. I went online to listen to the remix that I did with Fat Joe, I’m looking for ‘Another Round,’ and all I could see is Burger King, chicken and buffoonery, and it just broke my heart… I understood the laughter and the jokes and the stuff that was happening — you’re supposed to do that when something like that happens — but the thing that hurt me is when people were starting to say vicious, negative things that didn’t have [anything] to do with that. It exposed everyone and everything in my life and showed me who my friends are.”