LEBRON STUDIES THE BOOK OF JAY

June 12, 2012:  The ABC news camera caught LeBron James reading Jay-Z’s “Decoded” book in the locker room prior to Game 1 of the NBA Finals.  The camera focus was only on LeBron for 10 seconds or less but hip-hop fans who know the shape and format of the book quickly began tweeting and posting still images of the avid reader.  LeBron’s Miami Heat lost Game 1 to the Oklahoma Thunder 105-94.  Somewhere Jay-Z still feels like he won.  Last night’s game generated a record 11.8 rating, according to Nielsen is the highest overnight rating ever for a Game 1 on ABC.  

Click here for more on “Decoded.”

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